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Ignites: ProShares Launches First Interval Fund with ETF, PE Exposure

October 6, 2025

David Isenberg of Ignites reports that ProShares, long recognized for its ETF innovation, is launching its first interval fund — a vehicle that will allocate at least 80% to private equity strategies such as buyout, growth, and secondaries.

XA Investments President Kimberly Flynn commented that while ProShares is a well-known ETF sponsor, “we do not see many ETF-focused firms in the interval fund market,” noting that “the interval fund sales process is radically different than the ETF sales process.”

Flynn added that scaling these products can be challenging — funds often need to reach about $100 million in assets before breaking even — and expects the ETF allocation mentioned in the filing to be “modest,” with most exposure coming from direct private equity investments via secondaries and primaries.

ProShares’ launch highlights a continued trend of asset managers expanding into the semi-liquid private markets space, leveraging interval funds to provide broader investor access to alternatives.

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