×
×
×
×

XA Investments Discusses Growth in Independent Channel with Financial Times FundFire Alts Magazine

The Financial Times FundFire Alts recently published an article describing the expansion of large private equity firms into the independent brokerage market. The article, “Blackstone Bounds into Indie Advisor Market” is available here.

Product lineups are expanding and there is a wider menu of alternative options launched by big-name players in the market such as Blackstone, Carlyle, Bain and Apollo. These firms have recently developed products such as REITs, BDCs, CEFs. Blackstone has specifically focused on creating products that are custom-built for retail investors.

XA Investments’ Kimberly Flynn – Managing Director, Alternative Investments, and Hank Hakewill – Senior Advisor for Marketing & Communications both contributed to the article.

FundFire Alts mentions that new players are developing products, such as Chicago’s XA Investments, which has built a platform of registered closed-end funds by partnering with established alternative asset managers or subadvisers. Ms. Flynn, a former Nuveen Investment executive who launched the business last year says the target audience is both the independent channel as well as the wirehouses, where firms like Blackstone are helping to crack open demand for these products.

Ms. Flynn describes that “Our focus is institutional managers that don’t want to alter their strategies and will rely on us to build relationships with retail distribution channels.”

Ms. Flynn is also quoted saying that “Many firms have outsourced their sales and market resources in the independent broker dealer and RIA markets, but for quality control, the Blackstones and Carlyles and Apollos may want to do it for themselves.” Fund managers also need to make sure they have enough product for the sales team to bring to the market, Flynn says. “First is the getting-going problem, but then you need some breadth so you’re offering more than one thing.”

Mr. Hakewill notes that private fund managers will also have to be vigilant when marketing to different channels, and ensure they don’t produce conflicting messages that dilute their brand or edge. “You have to be careful. Blackstone and Apollo have such strong franchises in the institutional marketplace. Whatever marketing they do in the independent broker-dealer or retail market needs to be consistent with the overall positioning of the firm.”

cont
  • Back to Top